2024 Kia EV9 vs 2024 Lexus GX

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

Redesigning a long-running vehicle requires a big swing, and after fourteen years since the second-generation model debuted, building the all-new 2024 GX was a tall order. Lexus’s engineers struck out to make this midsize SUV better in every way: better tech, a better engine, more capability, and more luxury. They succeeded.

Verdict: Comfortable but rugged, the thirsty, body-on-frame Lexus GX isn’t the right luxury SUV for every shopper. However, for those in the market for this particular blend of lavish capability, it may be the best option on the market.