2023 Lincoln Aviator vs 2023 Lexus GX

The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize crossover, boasting a twin-turbocharged 3.0-litre V6 engine paired with a 10-speed automatic transmission and standard all-wheel drive. The Grand Touring model enhanced this with a hybrid system, adding a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery pack. Despite its luxurious appeal, the Aviator's wheel design was criticized for being too plain, detracting from its overall aesthetic. The interior was lavish, featuring high-end materials and a plethora of design elements, though some chrome details felt cheap. The Aviator's key fob was also noted for its lightweight, plastic feel, though the optional Phone As A Key technology offered a modern alternative.

In contrast, the 2023 Lexus GX exuded a robust presence with its massive spindle grille and high ground clearance. The GX Black Line Special Edition returned with limited units and exclusive paint options. Despite its imposing front, the GX's dimensions appeared more compact from the side, emphasizing its off-road capabilities. The interior, however, was marred by an abundance of plastic, undermining its luxury status. While the GX offered some luxury features like heated and cooled seats, its overall design and technology felt outdated, reflecting its low sales and the need for cost-effective manufacturing.

The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered impressive power with 494 horsepower and 630 pound-feet of torque. Despite its added weight, the Aviator offered a 34-kilometre electric driving range and averaged 10.3 litres per 100 kilometres in hybrid mode. Various driving modes allowed for a tailored driving experience, and the Dynamic Handling Package provided a smooth ride. However, the drivetrain's unpredictability and inconsistent brake pedal behaviour were noted drawbacks. The Aviator excelled in comfort and quietness, though it lacked the engaging driving dynamics of sportier SUVs.

The 2023 Lexus GX, powered by a 4.6-litre V8 engine, produced 301 horsepower and 329 lb-ft of torque. While it didn't match the power of more modern engines, the V8 offered a satisfying sound and linear power delivery. The GX's towing capacity of 2,948 kilograms was respectable, but its fuel economy was less impressive, with estimates of 16.2 litres per 100 kilometres in the city. The GX's weight affected its handling, but its predictable roll and strong brakes provided a manageable driving experience. The Torsen limited-slip differential and 4WD system enhanced its off-road capabilities, making it suitable for challenging terrains.

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs offered ample space, but the third row was cramped and best suited for occasional use. Cargo space was limited with the third row in use, offering 519 litres, but expanded to 1,183 litres with the seats folded. Maximum cargo capacity reached 2,200 litres, making it versatile for larger loads.

The 2023 Lexus GX provided practical storage solutions with a spacious centre console and conveniently placed cupholders. The use of hard buttons for controls was appreciated, though the abundance of them required familiarization. The second row offered good legroom and headroom, but the third row was too tight for regular use. The side-hinged trunk door posed challenges, and cargo space was limited to 328 litres with all seats in use. Folding the third row increased capacity to 1,322 litres, while maximum cargo space was 1,832 litres, less than some competitors.

The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system featuring Bluetooth, Apple CarPlay, Android Auto, and a WiFi hotspot. However, the outdated Sync 3 software hindered its performance, particularly in voice recognition. The 28-speaker Revel Ultima 3D audio system was a highlight, delivering exceptional sound quality. Smartphone integration was enhanced with wireless charging and the optional Phone As A Key system. The digital instrumentation and head-up display were user-friendly, and parking sensors and a surround-view camera aided in manoeuvring.

The 2023 Lexus GX featured a 10.3-inch touchscreen infotainment system with standard integrations like SiriusXM, Bluetooth, and smartphone compatibility. Despite improvements, the system felt dated compared to newer Lexus models. The inclusion of a CD player highlighted its outdated tech offerings. The GX excelled in off-road technology, with a robust 4WD system, downhill assist, and the Kinetic Dynamic Suspension System. Additional features like a multi-terrain monitor and crawl control enhanced its off-road prowess.

The 2023 Lincoln Aviator came with a comprehensive suite of safety features, including automatic high-beam headlights, adaptive cruise control, and pedestrian detection. Blind-spot monitoring, rear cross-traffic alert, and lane-keeping assist were also included. The Aviator's safety tech performed well, though the steering wheel controls were unnecessarily complex. The standard Aviator received high safety ratings, but the Grand Touring model was not specifically rated.

The 2023 Lexus GX, despite its older design, was equipped with the Lexus Safety System+, offering features like automatic emergency braking, lane-departure alert, and adaptive cruise control. While it lacked some advanced features, the GX's safety systems were commendable. However, its structural safety was a concern due to its outdated design, and it had not been crash-tested by major safety organizations.