Lexus GX vs Kia EV9

One year on from the latest-generation Lexus GX’s debut, the excitement is still there. The 2025 Lexus GX looks great, drives well, and handles itself incredibly well off-road. The latter is something for which that the GX has always been renowned, at least among those who’ve been inclined to find out.

Verdict: With great standard tech, safety equipment, looks, and overall versatility, the Lexus GX is worth the attention of any shopper who’s in the market for a luxury SUV.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.