Kia EV9 vs Nissan Rogue

The 2025 Nissan Rogue is one of the main players in the highly competitive compact SUV segment. Ever since the first Rogue went on sale for the 2008 model year, Nissan has made sure to constantly update and improve what’s now the automaker’s best-selling model in North America.

For the 2025 model year, the Rogue gets a little off-road bravado added to its winning recipe. The Rogue Rock Creek trim is equipped with adventure gear like all-terrain tires, a tubular roof rack, a surround-view camera system, and hill descent control. It also has trim-specific exterior design touches like red trim pieces on the alloy wheels and front grille and “Rock Creek” badges on the front seats. Nissan’s ProPilot Assist 2.1 highway driving assist system is also newly available on the Rogue.

Verdict: With its reasonable price tag and impressive array of comfort features and tech touches, the Rogue is aimed right at the heart of the compact SUV segment. This year’s improvements add a little more polish to the Rogue, particularly with the outdoorsy Rock Creek model and latest generation of Nissan’s hands-free highway driving technology. This is an extremely well-rounded choice, though not everything is perfect.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.