Lexus GX vs Hyundai Ioniq 9

One year on from the latest-generation Lexus GX’s debut, the excitement is still there. The 2025 Lexus GX looks great, drives well, and handles itself incredibly well off-road. The latter is something for which that the GX has always been renowned, at least among those who’ve been inclined to find out.

Verdict: With great standard tech, safety equipment, looks, and overall versatility, the Lexus GX is worth the attention of any shopper who’s in the market for a luxury SUV.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.