Toyota Tundra vs Jeep Wrangler

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.

You know what you’re getting with the Jeep Wrangler: iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving, and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and you have a choice between two engines and six trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colours include ’41 (drab green), and Mojito (bright green).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.