2025 Toyota Tundra vs 2024 Ford F-150

For 2024, this full-size truck under Canada’s best-selling nameplate gets a few tweaks both inside and out. The performance upgrades are most noticeable on the off-road-specific models, Tremor and Raptor R, but Ford’s hands-free driving assist Blue Cruise gets an update as well.

Verdict: The 2024 Ford F-150 gets even better with a few thoughtful improvements like a multi-functional tailgate, standard 12-inch touchscreen, and more available interior technology. Blue Cruise is also updated, making the F-150 the truck to beat in the segment.

As the third-generation Toyota Tundra enters its third model year, it adds some new tech features (including an available massaging seat in upper trims) and a retro TRD Rally Package inspired by Toyota Racing Development’s motorsports exploits. Though the mustachioed front-end design was polarizing at launch, it’s starting to grow on us, and we love the tech-forward interior and available hybrid powertrain.

Verdict: The 2025 Toyota Tundra puts a fresh face on the full-size pickup truck segment and is full of interesting and useful technology. However, it does fall short of some competitors with lower max tow ratings and the lack of front recovery hooks. For those worried about reliability and recalls, know that Toyota has fixed the engine issue that plagued 2022 to 2024 models.