Jeep Wrangler vs Hyundai Ioniq 9

You know what you’re getting with the Jeep Wrangler: iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving, and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and you have a choice between two engines and six trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colours include ’41 (drab green), and Mojito (bright green).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.