2024 Ford Ranger vs 2024 Toyota Tundra

While Ford outsells all other brands with its full-size pickup trucks, it lags behind in the midsize class. The Ranger, once the king of small trucks, hasn’t been a strong seller since Ford relaunched it for the 2019 model year. The smaller Maverick currently outsells the Ranger by nearly two to one. For 2024, the new Ranger brings more of everything: power, tech, refinement, space, and most importantly, choice. Is it too late for Ford to catch up? We tested a Ranger XLT to find out.

Verdict: With new V6 engines and a Raptor trim, the 2024 Ford Ranger offers greater choice and capability to finally match the Chevrolet Colorado, GMC Canyon, Nissan Frontier, and Toyota Tacoma.

Toyota has been trying to crack the full-size pickup truck code for over 30 years. The company’s first try was the T100, followed by three generations of Tundras that got bigger and more capable with each redesign. The 2024 Tundra is a massive Texas-built truck, but it still can’t match the towing and payload capacities of the segment leader, and it bests only the Ram 1500 when it comes to towing a trailer. The Tundra also lacks the diversity of configurations you’ll find at the Chevy, Ford, and Ram stores.

Verdict: When you talk to longtime Tundra owners and recent converts, the common theme is reliability. We can’t tell you if the current third-generation Tundra is reliable after many years of service, but Toyotas are well-known for their dependability. So, if you like the 2024 Toyota Tundra and it can serve your needs, help it to pull up a chair to the big boy's truck table.