2025 Lincoln Aviator vs 2025 Toyota Land Cruiser

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

This two-row midsize SUV is designed for travelling almost anywhere at almost any time. It shares its platform with the rugged Toyota 4Runner SUV and Tacoma pickup truck, and it’s equipped with a turbocharged hybrid powertrain better at supplying power than efficiency. The 2025 Land Cruiser is almost unchanged following its 2024 redesign, which saw its return to the Canadian market after a nearly 30-year hiatus.

Verdict: There is a lot to like about the Land Cruiser, especially if you don’t care about fuel economy. Our test vehicle averaged 15 litres per 100 kilometres, falling well short of expectations. Its thirst for fuel easily ranks as the worst thing about this SUV. Also, we recommend upgrading from the base 1958 trim level.