2024 Toyota Grand Highlander vs 2023 Lincoln Aviator
Overview | |
MSRP$51,370 | MSRP$43,320 |
Listings72 | Listings41 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews8.0 out of 10 |
Pros
Cons
| Pros
Cons
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2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | |
2024 Toyota Grand Highlander Reviews SummaryIf you have more than a couple of kids, chances are good that a regular Toyota Highlander won’t be big enough for all your needs. For many shoppers like you, the Kia Telluride and its corporate cousin, the Hyundai Palisade, have become the obvious choices. Those three-row crossovers are newer, bigger, and incredibly nice to drive. But now there’s a new Highlander. A bigger Highlander. A Grand Highlander. This all-new midsize SUV takes a popular nameplate (which, don't worry, isn’t going anywhere) and adds a little extra space. But what separates the Grand Highlander from the field is the availability of not one, but two different hybrid powertrains. This all-new model offers plenty of space, good fuel efficiency, and the automaker’s sterling reputation for reliability. So, is the 2024 Grand Highlander an immediate three-row SUV threat to the hot-selling Kia Telluride? | |
No video found | |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine2.4L 265 hp I4 |
DrivetrainRWD | DrivetrainFWD |
Seating Capacity7 | Seating Capacity8 |
Horsepower | Horsepower265 hp @ 6000 rpm |
MPG City18 | MPG City21 |
MPG Highway26 | MPG Highway28 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name2.4L 265 hp I4 |
Torque | Torque310 lb-ft @ 1700 rpm |
Horsepower | Horsepower265 hp @ 6000 rpm |
DrivetrainRWD | DrivetrainFWD |
Fuel Economy | |
MPG City18 | MPG City21 |
MPG Highway26 | MPG Highway28 |
Interior | |
Seating Capacity7 | Seating Capacity8 |
Key Features | |
Navigation System | Navigation SystemStandard |
Safety | |
Front Crash Overall5 | Front Crash Overall |
Side Crash Overall5 | Side Crash Overall |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space20.6 cu ft |
Curb Weight4745 lbs | Curb Weight4300 lbs |
Height69.6 in | Height72.1 in |
Length199.3 in | Length201.4 in |
Width89.9 in | Width78.3 in |
Wheelbase119.1 in | Wheelbase116.1 in |
Maximum Payload1615 lbs | Maximum Payload1245 lbs |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity5000 lbs |
Overview | ||
MSRP | $51,370 | $43,320 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 8.0 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
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Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | If you have more than a couple of kids, chances are good that a regular Toyota Highlander won’t be big enough for all your needs. For many shoppers like you, the Kia Telluride and its corporate cousin, the Hyundai Palisade, have become the obvious choices. Those three-row crossovers are newer, bigger, and incredibly nice to drive. But now there’s a new Highlander. A bigger Highlander. A Grand Highlander. This all-new midsize SUV takes a popular nameplate (which, don't worry, isn’t going anywhere) and adds a little extra space. But what separates the Grand Highlander from the field is the availability of not one, but two different hybrid powertrains. This all-new model offers plenty of space, good fuel efficiency, and the automaker’s sterling reputation for reliability. So, is the 2024 Grand Highlander an immediate three-row SUV threat to the hot-selling Kia Telluride? |
Video | No video found | |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 2.4L 265 hp I4 |
Drivetrain | RWD | FWD |
Seating Capacity | 7 | 8 |
Horsepower | 265 hp @ 6000 rpm | |
MPG City | 18 | 21 |
MPG Highway | 26 | 28 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 2.4L 265 hp I4 |
Torque | 310 lb-ft @ 1700 rpm | |
Horsepower | 265 hp @ 6000 rpm | |
Drivetrain | RWD | FWD |
Fuel Economy | ||
MPG City | 18 | 21 |
MPG Highway | 26 | 28 |
Interior | ||
Seating Capacity | 7 | 8 |
Key Features | ||
Navigation System | Standard | |
Safety | ||
Front Crash Overall | 5 | |
Side Crash Overall | 5 | |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 20.6 cu ft |
Curb Weight | 4745 lbs | 4300 lbs |
Height | 69.6 in | 72.1 in |
Length | 199.3 in | 201.4 in |
Width | 89.9 in | 78.3 in |
Wheelbase | 119.1 in | 116.1 in |
Maximum Payload | 1615 lbs | 1245 lbs |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 5000 lbs | |
The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize crossover, boasting a twin-turbocharged 3.0-litre V6 engine paired with a 10-speed automatic transmission and standard all-wheel drive. The Grand Touring model enhanced this setup with a hybrid system, adding a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery pack. Despite its luxurious appeal, the Aviator's design was somewhat marred by plain wheel designs, which detracted from its premium price tag. The interior was lavish, featuring high-end materials and a plethora of design elements, though some chrome detailing felt cheap. The Aviator's electronic door latches and ambient lighting added a touch of modernity, but the cabin's Art Deco style might not appeal to everyone.
In contrast, the 2024 Toyota Grand Highlander was a true crossover built on the TNGA-K platform, sharing its underpinnings with several other Toyota models. It was notably larger than its competitors, offering a spacious interior with ample headroom, legroom, and shoulder room across all three rows. The Grand Highlander's design was more conservative and blockier, drawing inspiration from rugged vehicles like the 4Runner. Inside, the Grand Highlander offered a comfortable and well-built environment, with black Softex synthetic leather on the XLE trim and real leather on higher trims. The vehicle's practicality was further enhanced by its impressive cargo capacity, making it a strong contender for families seeking a roomy and reliable SUV.
















The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered impressive power with its drivetrain generating 494 horsepower and 630 pound-feet of torque. Despite its added weight, the Aviator offered a 34-kilometre electric driving range and averaged 10.3 litres per 100 kilometres in hybrid mode. The SUV featured multiple driving modes, including Pure EV, Preserve EV, and Excite, allowing drivers to tailor their experience. However, the Aviator's performance was sometimes unpredictable, with inconsistent acceleration and braking behaviour. The available Dynamic Handling Package improved the ride quality, but the Aviator was more suited for smooth, quiet cruising rather than spirited driving.
The 2024 Toyota Grand Highlander offered three engine options, including a 2.4-litre turbo four-cylinder producing 265 horsepower, a 2.5-litre hybrid with 245 combined net horsepower, and the Hybrid Max powertrain delivering 362 horsepower. All models in Canada came with all-wheel drive, and the Hybrid Max provided impressive acceleration with a zero-to-60 time of 6.3 seconds. While the Grand Highlander was not designed for sporty performance, it offered adequate acceleration and solid braking. The SUV featured three drive modes—Sport, Eco, and Normal—with additional off-road modes for gas-only and Hybrid Max models. The Grand Highlander's steering felt numb, but its overall road manners were commendable for its size.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging 30-way Perfect Position front seats. The second-row captain's chairs were spacious and supportive, but the third row was cramped and lacked leg support. Cargo space was limited with all seats in use, offering just 519 litres, but expanded to 2,200 litres with the third row folded.
The 2024 Toyota Grand Highlander excelled in interior space, offering more room than most of its rivals. With a total cargo capacity of 2,761 litres, it provided ample storage for families. The Grand Highlander's interior was comfortable, with generous headroom, legroom, and shoulder room in all rows. Even the third row could accommodate a six-foot adult comfortably, making it a practical choice for larger families.
The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system featuring Bluetooth, Apple CarPlay, Android Auto, and a navigation system. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator also offered a 28-speaker Revel Ultima 3D audio system, wireless charging, and a Phone As A Key digital key system. The digital instrumentation and head-up display were user-friendly, and the vehicle's parking sensors and surround-view camera system aided in parking.
The 2024 Toyota Grand Highlander came with a 12.3-inch touchscreen infotainment system, offering a visually stunning interface. It included dual-device Bluetooth connectivity, wireless Apple CarPlay, and Android Auto. An intelligent assistant and cloud-based navigation were available through a connected-services subscription. The Grand Highlander also featured an 11-speaker JBL stereo on higher trims, providing a balanced audio experience. While Toyota's tech had improved, buyers were advised to review subscription options carefully.
The 2023 Lincoln Aviator was equipped with a comprehensive suite of safety features, including Lincoln Co-Pilot360 collections of driver aids. The test vehicle had adaptive cruise control, pedestrian detection, blind-spot monitoring, and lane-keeping assist. However, the steering wheel controls were unnecessarily complicated. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.
The 2024 Toyota Grand Highlander included Toyota Safety Sense 3.0 as standard, featuring automatic emergency braking, lane-departure alert, lane-tracing assist, and blind-spot monitoring. The adaptive cruise control offered four following-distance settings. While the Grand Highlander had not yet been crash-tested, its comprehensive safety features provided peace of mind for drivers.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Toyota Grand Highlander scores 8.0 out of 10. Based on these ratings, the Toyota Grand Highlander is the recommended choice for those seeking a spacious, reliable, and well-equipped SUV.
Choose the 2024 Toyota Grand Highlander if:
- You need a spacious and practical SUV with ample cargo capacity and comfortable seating for all passengers.
- You value a modern infotainment system with advanced connectivity options and voice command capabilities.
- You seek a reliable vehicle with a comprehensive suite of standard safety features.
Choose the 2023 Lincoln Aviator if:
- You prioritize a luxurious and quiet ride with high-end materials and ambient lighting.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You appreciate advanced comfort features like massaging seats and a high-quality audio system.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2024 Toyota Grand Highlander scores 8.0 out of 10. Based on these ratings, the Toyota Grand Highlander is the recommended choice for those seeking a spacious, reliable, and well-equipped SUV.
Choose the 2024 Toyota Grand Highlander if:
Shop Now- You need a spacious and practical SUV with ample cargo capacity and comfortable seating for all passengers.
- You value a modern infotainment system with advanced connectivity options and voice command capabilities.
- You seek a reliable vehicle with a comprehensive suite of standard safety features.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize a luxurious and quiet ride with high-end materials and ambient lighting.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You appreciate advanced comfort features like massaging seats and a high-quality audio system.

By: CarGurus + AI
At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.







































