2024 Kia EV9 vs 2025 Chevrolet Equinox

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

The latest iteration of this compact crossover takes styling cues from the only Chevy model to outsell it: the Silverado. Its new look comes with new standard tech and safety features, new transmissions, and a new trim bringing something new to the lineup to appeal to the weekend warrior crowd.

Verdict: We wouldn't be at all surprised to see the Equinox remain one of Chevrolet's best sellers. The added value outstrips the price increase in our book, and the makeover is sure to appeal to plenty of compact SUV shoppers.