Hyundai Tucson vs Kia EV9

With the growth and evolution of the compact SUV market, shoppers have seemingly endless options. And the growth of this segment has allowed for different models to grow in their own unique ways. The Mazda CX-5 is upscale and athletic, while the Ford Bronco Sport is a surprisingly capable off-roader. So, what if you aren’t seeking a well-honed niche vehicle? What if you are looking for a small SUV that’s an overall great vehicle? The 2024 Hyundai Tucson answers that question as a well-rounded compact SUV that doesn’t excel in any one particular area, but instead covers a lot of what modern consumers demand out of their vehicle. This format is one that has been embraced by perennial segment standouts like the Toyota RAV4 and Honda CR-V.

Verdict: The Tucson is a well-rounded small SUV and a good value. It does not shine in any particular area, instead blending good performance with a comfortable and spacious cabin, impressive tech and safety features, and an attractive price tag.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.