Hyundai Santa Fe vs Kia EV9

More than twenty years ago, Hyundai gave us its first SUV. Called the Santa Fe, the popular crossover has gone through four generations, all leading up to the design departure that makes this latest model the boldest-looking version yet.

Even if you’re not sold on the exterior design, the 2025 Hyundai Santa Fe has plenty to recommend it. Its longer wheelbase means the mid-size crossover has more interior space, and Hyundai has added myriad features that just make sense in a family vehicle of this size. Some rivals might offer more cargo space, but those who are looking for stand-out styling on the road should take a serious look at this blocky crossover.

Verdict: The 2025 Hyundai Santa Fe is a mid-size crossover that fashionable families will love. Though, those with more traditional tastes might find it all a bit too much.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.