2023 Genesis GV70 vs 2024 Hyundai Santa Fe

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.

The Hyundai Santa Fe is fully redesigned for 2024. It marks a significant departure for the brand in terms of styling, with a bold and blocky profile and stance reminiscent of, dare we say it, a certain British brand known for its off-road prowess. The Santa Fe’s redesign has as much substance as style, with a longer wheelbase, standard third-row seats, and new premium amenities, including a “terrace” approach to designing passenger and cargo space.

Verdict: Based on our exploration and time behind the wheel, the 2024 Santa Fe’s redesign is successful, as long as it doesn’t overshadow the rest of Hyundai’s lineup.