2024 Land Rover Range Rover Velar vs 2023 Genesis GV70

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.

A luxury SUV with seating for five people, the 2024 Velar is one of four SUVs to wear Range Rover lettering across the leading edge of its hood. It slots into the lineup between the smaller Evoque and more capable Sport. This model year, the Velar receives several updates. They include design and comfort enhancements and several improvements to the standard infotainment system.

Verdict: The changes to the 2024 Range Rover Velar result in an appealing, if flawed, alternative to the best-sellers in the segment, such as the BMW X5 and Mercedes-Benz GLE. If the Velar had more natural and less frustrating technology, it could raise its profile in the midsize luxury SUV segment considerably.