Jeep Wrangler vs Kia EV9

You know what you’re getting with the Jeep Wrangler: iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving, and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and you have a choice between two engines and six trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colours include ’41 (drab green), and Mojito (bright green).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.