2023 Jeep Wrangler vs 2024 Toyota Grand Highlander

The Jeep Wrangler’s roots go all the way back to World War II and the Willys-Overland company. Fast-forward some 60 years or so and we have the iconic Jeep Wrangler JL, one of the last body-on-frame SUVs left for folks who prioritize off-road capability over creature comforts.

Every Wrangler comes with solid front and rear axles and a five-link suspension system. However, some popular trim levels, like the Wrangler Sport, Wrangler Willys Sport, and Wrangler Sahara, don’t get locking differentials or meaty tires, so choose your Wrangler carefully.

If you have more than a couple of kids, chances are good that a regular Toyota Highlander won’t be big enough for all your needs. For many shoppers like you, the Kia Telluride and its corporate cousin, the Hyundai Palisade, have become the obvious choices. Those three-row crossovers are newer, bigger, and incredibly nice to drive.

But now there’s a new Highlander. A bigger Highlander. A Grand Highlander. This all-new midsize SUV takes a popular nameplate (which, don't worry, isn’t going anywhere) and adds a little extra space. But what separates the Grand Highlander from the field is the availability of not one, but two different hybrid powertrains. This all-new model offers plenty of space, good fuel efficiency, and the automaker’s sterling reputation for reliability. So, is the 2024 Grand Highlander an immediate three-row SUV threat to the hot-selling Kia Telluride?