Jeep Wrangler vs Genesis GV70

You know what you’re getting with the Jeep Wrangler: iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving, and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and you have a choice between two engines and six trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colours include ’41 (drab green), and Mojito (bright green).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further — recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of — the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 has been Genesis’s most popular model in Canada since launch and represented 57% of the brands total Canadian sales last year. Expect that trend to continue for the foreseeable future.