Hyundai Kona vs Kia EV9

That there are no major changes for the 2025 Hyundai Kona is neither a surprise nor a bad thing. Not a surprise because this second-generation model only made its debut a year ago, making it too soon to expect any major updates. And not a bad thing because, frankly, the second-generation Kona was already a great subcompact SUV.

Time does not stand still, though, particularly when it comes to crossovers, so it’s time to find out how the Kona performs one year on and whether it continues to deliver value in an increasingly busy part of the market.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.