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Toyota Highlander Hybrid vs Hyundai Kona

2023 Toyota Highlander Hybrid
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$40,620

MSRP

$24,250

Listings

307

Listings

3750

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

5.7 out of 10

Expert reviews

8.3 out of 10

Pros

  • Quiet cabin

  • Standard advanced safety features

  • Great safety ratings

Cons

  • Fairly pedestrian performance

  • Interior materials feel cheap

  • Cramped third row

Pros

  • Multiple powertrain options

  • Impressive technology

  • Standard advanced safety features

Cons

  • Fairly pedestrian performance

  • Not enough covered storage in the cabin

Reviews Summary

The Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives.

Reviews Summary

The Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match–or perhaps even exceed–the added cost?
No video found

Popular Features & Specs

Engine

2.5L 243 hp I4 Hybrid

Engine

2.0L 147 hp I4

Drive Train

FWD

Drive Train

FWD

Seating Capacity

8

Seating Capacity

5

Horsepower

Horsepower

147 hp @ 6200 rpm

EV Battery Capacity

1.9 kWh

EV Battery Capacity

MPG City

36

MPG City

29

MPG Highway

35

MPG Highway

34
2023 Toyota Highlander Hybrid
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now
2023 Toyota Highlander Hybrid
$40,620MSRP
Overview
Overview
OverviewShop Now
2024 Hyundai Kona
$24,250MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$40,620
$24,250
Listings

Ratings & Reviews

User reviews

4.7

4.7

Expert reviews

5.7 out of 10

Read full review

8.3 out of 10

Read full review
Pros & cons

Pros

  • Quiet cabin

  • Standard advanced safety features

  • Great safety ratings

Cons

  • Fairly pedestrian performance

  • Interior materials feel cheap

  • Cramped third row

Pros

  • Multiple powertrain options

  • Impressive technology

  • Standard advanced safety features

Cons

  • Fairly pedestrian performance

  • Not enough covered storage in the cabin

Summary
The Toyota Highlander Hybrid SUV’s popularity is understandable, given the midsize, three-row crossover's impressive fuel economy rating. However, generally speaking, the 2023 Toyota Highlander is not what it should be, and specifically, the Highlander Hybrid doesn’t meet efficiency expectations. Unfortunately, this Toyota faces few rivals. But the Kia Sorento Hybrid and Plug-in Hybrid models are worthy alternatives.
The Kona debuted for 2018 and got an electric counterpart when the Kona EV hit the market the following year. Hyundai's subcompact SUV got a refresh for 2022, which also saw the addition of the hot-hatch Kona N to the stable. Now, the Kona kicks off a whole new generation, with a new look, new tech, and, naturally, a new price tag to match. In a crowded segment, do the new features match–or perhaps even exceed–the added cost?
Video
No video found

Popular Features & Specs

Engine
2.5L 243 hp I4 Hybrid
2.0L 147 hp I4
Drive Train
FWD
FWD
Seating Capacity
8
5
Horsepower
147 hp @ 6200 rpm
EV Battery Capacity
1.9 kWh
MPG City
36
29
MPG Highway
35
34
Look and feel

2023 Toyota Highlander Hybrid

4/10

2024 Hyundai Kona

8/10

The 2023 Toyota Highlander Hybrid was priced at just over $50,000 for the base Hybrid LE, with the Limited trim and Platinum package reaching $61,800 in Canada. The vehicle's design was bold, with exaggerated forms and a new Cypress Green paint colour. The interior was characterized by oversized elements, such as a 12.3-inch touchscreen and large climate control knobs, but lacked elegance and quality. The mismatched textures and tones, along with reflections from the display, made the cabin visually overwhelming. Despite its quiet ride, the interior felt of dubious quality, with controls that sounded and felt inexpensive.

In contrast, the 2024 Hyundai Kona was designed as an electric vehicle first, evident in its sleek appearance. The new Kona featured a single-piece grille similar to the Ioniq 5 and a "seamless horizon" LED headlight. The vehicle's larger size offered more interior space, with a creased "parametric surface" on the doors and substantial black body cladding. Standard LED lights and varying wheel sizes added to its modern look. Inside, the Kona's cabin was updated with a driver-oriented centre stack, a relocated gear shift, and a curved display housing both driver-information and infotainment screens, creating a refined and spacious interior.

Picture of 2023 Toyota Highlander Hybrid
Performance

2023 Toyota Highlander Hybrid

4/10

2024 Hyundai Kona

7/10

The 2023 Toyota Highlander Hybrid combined a 2.5-litre Atkinson-cycle four-cylinder engine with two electric motor-generators, producing 243 combined horsepower. The electric motors assisted in acceleration and allowed for low-speed electric-only driving. However, the gas engine's 175 lb-ft of torque limited high-speed passing power, and towing capacity was questionable. The Highlander Hybrid offered Eco, Normal, and Sport driving modes, with AWD and a Trail mode for light off-road use. Despite its focus on fuel economy, the Predictive Efficient Drive system was not very effective, with real-world fuel consumption at 8.2 L/100 km. The driving experience was uninspiring, with soft suspension and a noisy CVT, making it suitable for city and suburban use.

The 2024 Hyundai Kona retained its predecessor's engine lineup, with a 2.0-litre four-cylinder engine for the Essential and Preferred trims and a turbocharged 1.6-litre engine for the N Line. The base engine produced 147 horsepower, while the turbo offered 190 horsepower and 195 lb-ft of torque. The new 8-speed automatic transmission replaced the previous 7-speed DCT. The Kona's handling was nimble, with intuitive steering, though pickup was slow even with the turbo. FWD was standard, with AWD available for an additional fee. Fuel economy varied by trim, with the N Line AWD consuming 9.7 L/100 km in the city. The Kona's performance was well-suited for both city and highway driving.

Form and function

2023 Toyota Highlander Hybrid

4/10

2024 Hyundai Kona

8/10

The 2023 Toyota Highlander Hybrid was designed to accommodate family life, seating seven or eight people depending on the configuration. However, the third-row seat was best for occasional use, and access was tight. The interior featured three-zone automatic climate control, heated front seats, and optional heated second-row captain's chairs. Storage was ample, with a dashboard shelf and rubber-lined cupholders, but the centre armrest storage console was complex and inconvenient. Cargo space was generous, with 453 litres behind the third row and up to 2,387 litres with the second-row seats folded.

The 2024 Hyundai Kona's increased length provided more rear-seat legroom and headroom, with 970 mm of legroom and 974 mm of front headroom. Cargo capacity expanded to 723 litres with the rear seats up and 1,803 litres with them folded. The cabin featured a handy shelf on the passenger's side and a wireless charging pad with a "guardrail" to keep phones in place. Seating options included cloth, leatherette, and a leather/suede combination, with ventilated front seats available on the N Line with the Ultimate package. The Kona's interior was spacious and well-equipped for passengers and cargo.

Technology

2023 Toyota Highlander Hybrid

8/10

2024 Hyundai Kona

9/10

The 2023 Toyota Highlander Hybrid introduced new technology, with upper trims featuring a 12.3-inch digital instrumentation display and a Toyota Audio Multimedia infotainment system. The system offered over-the-air updates, wireless Apple CarPlay and Android Auto, and various connected service plans. The Drive Connect service plan provided an Intelligent Assistant and cloud-based navigation. The Limited trim included a head-up display and an 11-speaker JBL sound system. While the infotainment platform was user-friendly, the graphics lacked contrast, making it difficult to see.

The 2024 Hyundai Kona came with a standard 12.3-inch touchscreen infotainment display, with wireless Apple CarPlay and Android Auto on all trims except the N Line with the Ultimate package. The upgraded stereo system was provided by Bose, and the Kona featured USB-C ports for front and rear passengers. Dual 12.3-inch displays created a panoramic view in the N Line, and OTA update capability was standard. Hyundai's Bluelink connected services and a digital key feature were also included, enhancing the Kona's technological offerings.

Safety

2023 Toyota Highlander Hybrid

9/10

2024 Hyundai Kona

9/10

The 2023 Toyota Highlander Hybrid was equipped with Toyota Safety Sense 2.5+, including adaptive cruise control, forward collision warning, automatic emergency braking, and more. Blind-spot monitoring and rear cross-traffic alert were standard, with additional features on higher trims. The ADAS performed well in most situations, and the Highlander Hybrid received excellent crash-test ratings from the IIHS and NHTSA.

The 2024 Hyundai Kona offered advanced driver-assistance features, with Safe Exit Warning, blind-spot collision avoidance, and rear cross-traffic collision avoidance as standard. High-beam assist and adaptive cruise control were included from the Preferred trim, with additional features in the N Line's Ultimate package. Hyundai's Highway Driving Assist suite provided smooth lane-keep assist, enhancing the Kona's safety capabilities.

Cost Effectiveness

2023 Toyota Highlander Hybrid

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2024 Hyundai Kona

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N/A

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more engaging driving experience, advanced technology, and superior safety features.

Choose the 2023 Toyota Highlander Hybrid if:

5.7of 10overall
  • You need a family-sized SUV with seating for up to eight people.
  • You prioritize a quiet and comfortable ride for city and suburban driving.
  • You value Toyota's reputation for reliability and safety.
263 results
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Choose the 2024 Hyundai Kona if:

8.3of 10overall
  • You want a modern, stylish subcompact crossover with advanced technology.
  • You need a vehicle with ample cargo space and rear-seat legroom.
  • You appreciate Hyundai's comprehensive safety features and connected services.
1409 results
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CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Toyota Highlander Hybrid is 5.7 out of 10, while the 2024 Hyundai Kona scores 8.3 out of 10. Based on these ratings, the 2024 Hyundai Kona is the recommended choice, offering a more engaging driving experience, advanced technology, and superior safety features.

Choose the 2023 Toyota Highlander Hybrid if:

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5.7of 10overall
  • You need a family-sized SUV with seating for up to eight people.
  • You prioritize a quiet and comfortable ride for city and suburban driving.
  • You value Toyota's reputation for reliability and safety.
263 results

Choose the 2024 Hyundai Kona if:

Shop Now
8.3of 10overall
  • You want a modern, stylish subcompact crossover with advanced technology.
  • You need a vehicle with ample cargo space and rear-seat legroom.
  • You appreciate Hyundai's comprehensive safety features and connected services.
1409 results
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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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