Genesis GV80 vs Kia EV9

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colours and some sumptuous interior materials. We’ll see a sporty GV80 Coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.