Ford Expedition vs Kia EV9

The Ford Expedition isn’t for everyone, but for shoppers who need a combination of interior space and powerful towing capability, it’s one of only a few quality options on the current market. All-new for the 2025 model year, the Expedition retains subdued styling on the outside, but its tech-forward interior looks impressively futuristic. The addition of the new-for-2025 Ford Expedition Tremor means the Expedition is now prepared to travel further off-road than any before.

Verdict: The Tremor is undeniably cool, and for such a large vehicle, the Expedition is surprisingly easy to drive in everyday circumstances. With a starting price just over $82,000 before fees in Canada (or $85K for a Ford Expedition MAX), there’s no disputing that Ford’s selling an expensive vehicle. However, both the Expedition and Expedition MAX offer a ton of standard equipment, and given their capability, both are priced in line with the Chevrolet Tahoe and Chevrolet Suburban.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.