2024 Genesis GV70 vs 2024 Ford Bronco

The 2024 Genesis GV70 distinguished itself with a sleek design that balanced luxury and SUV presence. It featured signature Genesis styling elements like split headlights and a large grille, yet maintained a sleeker profile compared to its larger sibling, the GV80. The GV70's standout details included a hatchback-like rear window, large exhaust outlets on the Sport trim, and unique wheel designs. It managed to blend luxury and SUV aesthetics better than competitors like the Audi Q5 and BMW X3, which lacked finesse, and the Porsche Macan, which struggled with proportions. The Electrified GV70 retained the same styling, with a unique grille housing the charge port, making it practical for charging.

Inside, the GV70 offered a distinctive interior with luxury touches such as quilted Nappa leather and a panoramic sunroof. The design featured an elliptical pod for controls and a rotary infotainment controller with a unique design. The dashboard had a rounded cross-section, adding to its distinctiveness. Genesis aimed for a different approach, making the interior memorable and stylish.

The 2024 Ford Bronco embraced a retro design reminiscent of the 1960s, particularly successful in the two-door model. The Sasquatch Package enhanced its rugged look with a suspension lift and 35-inch tires, giving it a wide stance and purposeful appearance. Without this package, the Bronco appeared less balanced. The Bronco offered nine versions, including the Raptor, with various body styles and engines. Prices ranged from $52,060 to $116,570 in Canada. The test model, a four-door Big Bend trim with the Sasquatch Package, was priced at $69,780.

Inside, the Bronco featured marine-grade upholstery, which was durable but not breathable. The dashboard had an 8-inch digital display and a 12-inch touchscreen, with a design echoing the original 1960s Bronco. The interior was practical, with knobs and buttons for controls. Compared to the Jeep Wrangler, the Bronco offered a more refined interior, though it maintained a rugged, truck-like feel.

The 2024 Genesis GV70 offered two gasoline engines: a 2.0-litre turbocharged four-cylinder with 300 horsepower and a 3.5-litre twin-turbo V6 with 375 hp. Both engines came with an eight-speed automatic transmission and standard AWD. The Electrified GV70 featured front and rear electric motors producing 429 hp, with a Boost Mode increasing it to 483 hp. Despite its power, the GV70's chassis felt heavier and less agile than sportier rivals. The ride quality was decent but not exceptional, with the suspension tending to crash over bumps. The Electrified model maintained similar dynamics despite its additional weight, offering adjustable regenerative braking and a 380-kilometre range.

The 2024 Ford Bronco Big Bend came with a standard 2.3-litre EcoBoost engine producing 300 hp and 325 lb-ft of torque. It offered a seven-speed manual or a 10-speed automatic transmission, with a towing capacity of 1,587 kilograms. An optional 2.7-litre V6 delivered 330 hp, while the Raptor's 3.0-litre V6 offered 418 hp and a higher tow rating. The Bronco featured a part-time 4WD system with various off-roading technologies, including Trail Control and Trail Turn Assist. The test vehicle's powertrain provided good acceleration and easy 4WD engagement, though it was not fuel-efficient, averaging 13.9 L/100 km. The Bronco excelled off-road but was less refined on highways, with noticeable wind and tire noise.

The 2024 Genesis GV70 offered competitive interior space, with slightly less headroom than some rivals but more front-seat legroom than the BMW and Mercedes. It provided 818 litres of cargo space with seats up, less than the Audi but more than the Mercedes. The Electrified model had minimal impact on interior space, with slight reductions in legroom and headroom. The stylish interior design limited small-item storage, but features like automatic side bolsters in Sport mode added to its appeal.

The 2024 Ford Bronco, especially in the four-door model, provided ample space, feeling larger than the Jeep Wrangler. The marine-grade upholstery was durable but trapped moisture. The Bronco offered removable roof panels and doors for an open-air experience. Interior storage was practical, with MOLLE panels for customization. The two-door model had 634 litres of cargo space, while the four-door offered up to 2,350 litres with seats down, depending on the top configuration.

The 2024 Genesis GV70 featured a 14.5-inch touchscreen with wired Apple CarPlay and Android Auto. Higher trims offered a 12.3-inch digital cluster and a 12-inch head-up display. The infotainment system was user-friendly, with a rotary controller and fingerprint scanner for driver profiles. However, digital key functionality was not available in Canada.

The 2024 Ford Bronco came with a 12-inch touchscreen Sync 4 system, offering wireless Apple CarPlay and Android Auto. The system included FordPass Connect and a seven-speaker stereo, with higher trims adding navigation and a Bang & Olufsen sound system. The Sync 4 system had connectivity issues, and the voice recognition was inconsistent. The Bronco Trail App provided trail maps and information, accessible through the touchscreen.

The 2024 Genesis GV70 received the IIHS Top Safety Pick+ award, with standard safety features like lane-keep assist and forward-collision warning. The NHTSA gave it a four-star frontal and rollover rating, with a five-star overall rating for the 2023 model. Advanced safety features included Highway Driving Assist 2 and safe exit assist.

The 2024 Ford Bronco Big Bend included standard safety features like forward-collision warning and automatic emergency braking. The Mid Package added Co-Pilot360 technologies, enhancing safety and manoeuvrability. The IIHS rated the Bronco favourably, except for headlight performance. The NHTSA gave it a four-star frontal-impact rating and a three-star rollover rating.