2024 Ford Bronco vs 2025 Jeep Wrangler

The 2024 Ford Bronco embraced a retro design reminiscent of the 1960s, particularly in its two-door variant, which was more successful in capturing the nostalgic aesthetic than the four-door model. The Sasquatch Package, a notable upgrade, enhanced the Bronco's rugged appearance with a suspension lift and 35-inch mud-terrain tires, giving it a wide stance and purposeful look. Without this package, the Bronco's standard tires appeared awkwardly small within the fender flares. The Bronco offered nine trim levels, including the Raptor performance model, with prices ranging from $52,060 to $116,570 in Canada. The interior featured an 8-inch digital display and a 12-inch touchscreen infotainment system, with a design that paid homage to the original 1960s Bronco. Despite its rugged exterior, the Bronco's interior was considered more refined than its primary competitor, the Jeep Wrangler.

The 2025 Jeep Wrangler Sport S, on the other hand, maintained its iconic design rooted in World War II military vehicles, emphasizing function over form. The black-on-black colour scheme of the test model was less than ideal in a tropical climate, but the Wrangler's appeal lay in its capability to go almost anywhere. The Wrangler was available in several trims, including Sport, Willys, Sahara, and Rubicon, with prices ranging from $42,995 to $80,085 in Canada. The interior featured a 12.3-inch touchscreen infotainment system with Uconnect 5, offering wireless Apple CarPlay and Android Auto. Despite its utilitarian focus, the Wrangler's interior was comfortable, with heated front seats and a heated steering wheel available in the Convenience Group option pack. However, the Wrangler's ride was rough, and its handling traits were less refined compared to most new cars.

The 2024 Ford Bronco offered a range of powertrains, starting with a standard turbocharged 2.3-litre EcoBoost four-cylinder engine producing 300 horsepower and 325 pound-feet of torque. A seven-speed manual transmission was available for rock crawling, while a 10-speed automatic transmission was an option. The Bronco's towing capacity reached up to 1,587 kilograms. An optional turbocharged 2.7-litre EcoBoost V6 engine delivered 330 hp and 415 lb-ft of torque, requiring the 10-speed automatic transmission. The Raptor model featured an exclusive turbocharged 3.0-litre EcoBoost V6 with 418 hp and 440 lb-ft, boasting a higher tow rating of 2,040 kilograms. The Bronco's part-time four-wheel-drive system was standard, with an advanced system available as an upgrade. Off-roading technologies like Trail Control, Trail One-Pedal Drive, and Trail Turn Assist enhanced its trail capabilities. However, the Bronco's fuel efficiency was a concern, with a combined rating of 13.4 litres per 100 kilometres.

The 2025 Jeep Wrangler offered a standard 3.6-litre V6 engine with a six-speed manual transmission, while a turbocharged 2.0-litre four-cylinder engine with an eight-speed automatic transmission was an option. The four-cylinder engine produced 270 horsepower and 295 pound-feet of torque, offering slightly better fuel efficiency with a combined rating of 11.0 litres per 100 kilometres. The Wrangler's standard four-wheel drive, high ground clearance, and generous approach and departure angles made it capable off-road. However, its three-star rollover resistance rating from the NHTSA was a concern. The Wrangler's ride was rough, and its steering felt disconnected, but it remained a fundamentally appealing vehicle for those seeking adventure.

The 2024 Ford Bronco's interior was spacious, with the four-door model offering more room than the Wrangler. The Bronco's marine-grade vinyl upholstery was water-resistant but didn't breathe well, trapping moisture. The two-door model had a standard hardtop with removable roof panels, while the four-door had a fabric soft top with an optional hardtop. Cargo space in the two-door model was 634 litres, expanding to 1,509 litres with the rear seats folded. The four-door model offered 1,084 litres of cargo space, increasing to 2,350 litres with the seats down.

The 2025 Jeep Wrangler's interior was comfortable, with cloth upholstery and heated front seats available in the Sport S trim. The Wrangler's seating for five was better suited for four, with rear-seat legroom adequate but limited by plastic hooks on the front seatbacks. Storage space was limited, with small bins and nets for stashing items. The Wrangler's cargo space was 897 litres in the four-door model, expanding to 2,050 litres with the rear seats folded. Accessing the cargo area was cumbersome due to the tailgate and rear window design.

The 2024 Ford Bronco featured a 12-inch touchscreen Sync 4 infotainment system with wireless Apple CarPlay and Android Auto. However, the system experienced connectivity issues with Apple CarPlay and inconsistent voice recognition performance. The Bronco Trail App provided access to trail maps and information. The test vehicle's technology was limited, with a short learning curve for the 8-inch digital instrumentation panel.

The 2025 Jeep Wrangler's Uconnect 5 infotainment system included a 12.3-inch touchscreen display with wireless Apple CarPlay and Android Auto. The system was easy to use, even with the roof panels removed. The Convenience Group pack added a 7-inch digital display, passive entry, and remote engine starting. Rear parking sensors were available in the Safety Group option pack, enhancing the Wrangler's reversing capabilities.

The 2024 Ford Bronco came equipped with standard safety features such as forward-collision warning, automatic emergency braking, and a backup camera. The Mid Package added Ford Co-Pilot360 technologies, including lane-departure warning, blind-spot monitoring, and rear cross-traffic alert. The Bronco received favourable ratings from the IIHS, except for its headlight performance, and a four-star frontal-impact rating from the NHTSA.

The 2025 Jeep Wrangler introduced side curtain airbags as standard equipment. Advanced driver assistance systems were optional, with blind-spot monitoring and rear cross-traffic alert available in the Sport S model's Safety Group package. The Wrangler received a four-star frontal-impact rating from the NHTSA and a Good rating for side-impact protection from the IIHS. However, its small overlap frontal-impact test result was Marginal due to the vehicle tipping onto its side.