2023 Nissan Rogue vs 2023 Lincoln Aviator
Overview | |
MSRP$51,370 | MSRP$28,010 |
Listings50 | Listings1146 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews6.7 out of 10 |
Pros
Cons
| Pros
Cons
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2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | |
2023 Nissan Rogue Reviews SummaryThe 2023 Nissan Rogue is critical to the automaker’s success. It’s been the number one seller for the brand in Canada for years, even before Nissan redesigned the Rogue two years ago. Last year, Nissan added a new turbocharged engine. Now, for the 2023 model year, the Rogue SV is available with a new Midnight Edition package that blacks out the exterior trim. Still, the Rogue faces fresh competition from the redesigned Honda CR-V and Kia Sportage, the all-new Mazda CX-50, and a plug-in hybrid Mitsubishi Outlander. | |
No video found | No video found |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine1.5L 201 hp I3 |
Drive TrainRWD | Drive TrainFWD |
Seating Capacity7 | Seating Capacity5 |
Horsepower | Horsepower201 hp @ 5600 rpm |
MPG City18 | MPG City30 |
MPG Highway26 | MPG Highway37 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name1.5L 201 hp I3 |
Torque | Torque225 lb-ft @ 4000 rpm |
Horsepower | Horsepower201 hp @ 5600 rpm |
DrivetrainRWD | DrivetrainFWD |
Fuel Economy | |
MPG City18 | MPG City30 |
MPG Highway26 | MPG Highway37 |
Interior | |
Seating Capacity7 | Seating Capacity5 |
Safety | |
Front Crash Overall5 | Front Crash Overall4 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space31.6 cu ft |
Curb Weight4745 lbs | Curb Weight3457 lbs |
Height69.6 in | Height66.5 in |
Length199.3 in | Length183.0 in |
Width89.9 in | Width72.4 in |
Wheelbase119.1 in | Wheelbase106.5 in |
Maximum Payload1615 lbs | Maximum Payload1101 lbs |
Number of doors4 | Number of doors4 |
Overview | ||
MSRP | $51,370 | $28,010 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 6.7 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
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Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. (Note the unit shown in this review is in US specification with Black Label packaging, which is not available in Canada.) | The 2023 Nissan Rogue is critical to the automaker’s success. It’s been the number one seller for the brand in Canada for years, even before Nissan redesigned the Rogue two years ago. Last year, Nissan added a new turbocharged engine. Now, for the 2023 model year, the Rogue SV is available with a new Midnight Edition package that blacks out the exterior trim. Still, the Rogue faces fresh competition from the redesigned Honda CR-V and Kia Sportage, the all-new Mazda CX-50, and a plug-in hybrid Mitsubishi Outlander. |
Video | No video found | No video found |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 1.5L 201 hp I3 |
Drive Train | RWD | FWD |
Seating Capacity | 7 | 5 |
Horsepower | 201 hp @ 5600 rpm | |
MPG City | 18 | 30 |
MPG Highway | 26 | 37 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 1.5L 201 hp I3 |
Torque | 225 lb-ft @ 4000 rpm | |
Horsepower | 201 hp @ 5600 rpm | |
Drivetrain | RWD | FWD |
Fuel Economy | ||
MPG City | 18 | 30 |
MPG Highway | 26 | 37 |
Interior | ||
Seating Capacity | 7 | 5 |
Safety | ||
Front Crash Overall | 5 | 4 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 31.6 cu ft |
Curb Weight | 4745 lbs | 3457 lbs |
Height | 69.6 in | 66.5 in |
Length | 199.3 in | 183.0 in |
Width | 89.9 in | 72.4 in |
Wheelbase | 119.1 in | 106.5 in |
Maximum Payload | 1615 lbs | 1101 lbs |
Number of doors | 4 | 4 |
The 2023 Lincoln Aviator presented itself as a sophisticated three-row, midsize crossover, boasting a twin-turbocharged 3.0-litre V6 engine paired with a 10-speed automatic transmission and standard all-wheel drive. The Grand Touring model enhanced this with a hybrid system, adding a 75-kilowatt electric motor and a 13.6-kilowatt-hour battery pack. Despite its luxurious appeal, the Aviator's design was somewhat marred by plain wheel designs, which detracted from its premium price point. The interior was lavish, featuring high-end materials and a plethora of design elements, though some chrome detailing felt cheap. The Aviator's cabin was a mix of Art Deco and modern luxury, with ambient lighting and advanced door handle technology, though the electronic latches required careful handling.
In contrast, the 2023 Nissan Rogue was a compact SUV with a rugged yet appealing design, offering practicality and style. It came in various trims, with the Platinum trim providing a host of upscale features, including diamond-pattern leather seats and a comprehensive suite of interior amenities. The Rogue's interior was spacious, accommodating four adults comfortably, though the rear seat comfort was less impressive. The Rogue's design emphasized practicality, with large side mirrors and straightforward controls, though the key fob design was criticized for its lack of user-friendliness. Overall, the Rogue offered a balance of style and functionality, making it a suitable choice for families seeking a compact SUV.














The 2023 Lincoln Aviator Grand Touring was a plug-in hybrid that delivered impressive power with its 494 horsepower and 630 pound-feet of torque. Despite its added weight, the Aviator offered a 34-kilometre electric driving range and averaged 10.3 litres per 100 kilometres in hybrid mode. The SUV featured multiple driving modes, including Pure EV and Preserve EV, allowing drivers to optimize battery usage. During testing, the Aviator demonstrated efficient use of its electric power, achieving a fuel economy equivalent to 1.4 L/100 km during electric driving. However, the drivetrain's unpredictability and inconsistent brake pedal behaviour were noted. The Aviator's handling was commendable, with an adaptive suspension system providing a smooth ride, though it lacked the fun-to-drive factor.
The 2023 Nissan Rogue, equipped with a 1.5-litre turbocharged three-cylinder engine, produced 201 horsepower and 225 lb-ft of torque. The engine's variable compression design aimed to balance performance and fuel economy, though it fell short of expectations with an average of 8.1 L/100 km. The Rogue's CVT was generally unobtrusive, but the engine's character and vibration were less refined. The Rogue's handling was enhanced by Intelligent Trace Control and Active Ride Control, providing a composed ride over various road conditions. However, the steering felt lifeless, and the tires offered modest grip. Despite these drawbacks, the Rogue maintained a consistent handling character, making it a reliable choice for everyday driving.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs were spacious, but the third row was cramped and lacked leg support. Cargo space was limited with the third row in use, offering 519 litres, but expanded to 1,183 litres with the seats folded. The Aviator's interior was luxurious, though the third row was best suited for occasional use.
The 2023 Nissan Rogue offered practicality with its spacious interior and ample storage options. The Platinum trim featured a triple-zone climate control system, a panoramic sunroof, and comfortable front seats with Zero Gravity design. However, the rear seat comfort was lacking, with a low cushion and limited leg support. The Rogue's cargo area was versatile, with up to 1,028 litres of space behind the rear seats and 2,064 litres with the seats folded. The Rogue's design emphasized functionality, making it a practical choice for families.
The 2023 Lincoln Aviator was equipped with a 10.1-inch touchscreen infotainment system, though it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator featured a 28-speaker Revel Ultima 3D audio system, wireless charging, and a digital key system. The head-up display was effective, even with polarized sunglasses, and the parking sensors and camera system were useful. However, the infotainment system's limitations were a drawback.
The 2023 Nissan Rogue featured an 8-inch or 9-inch touchscreen infotainment system with Bluetooth, satellite radio, and smartphone integration. The voice recognition system was limited, struggling with complex requests. The Rogue also included a 12.3-inch digital instrumentation display and a head-up display, both of which performed well. The infotainment system was functional, though it lacked the advanced features of newer systems.
The 2023 Lincoln Aviator came with a comprehensive suite of safety features, including adaptive cruise control, pedestrian detection, and lane-keeping assist. The driver aids performed well on highways, though the lane-keeping system struggled in curves. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.
The 2023 Nissan Rogue offered a robust set of safety features, including 10 airbags, Safety Shield 360, and ProPilot Assist with Navi-link. The driver assistance systems worked well, though the braking action with ProPilot Assist could be abrupt. The Rogue earned a Top Safety Pick+ from the IIHS and a five-star overall rating from the NHTSA, though it received lower scores in updated crash tests.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Nissan Rogue scores 6.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a more luxurious and powerful SUV, despite its higher price point.
Choose the 2023 Nissan Rogue if:
- You seek a practical and spacious compact SUV for family use.
- You value a comprehensive set of safety features and driver assistance systems.
- You prefer a vehicle with a balance of style and functionality.
Choose the 2023 Lincoln Aviator if:
- You desire a luxurious and comfortable interior with advanced features.
- You need a powerful plug-in hybrid with impressive electric driving range.
- You prioritize a smooth and quiet ride for long-distance travel.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Nissan Rogue scores 6.7 out of 10. Based on these ratings, the Lincoln Aviator is the recommended choice for those seeking a more luxurious and powerful SUV, despite its higher price point.
Choose the 2023 Nissan Rogue if:
Shop Now- You seek a practical and spacious compact SUV for family use.
- You value a comprehensive set of safety features and driver assistance systems.
- You prefer a vehicle with a balance of style and functionality.
Choose the 2023 Lincoln Aviator if:
Shop Now- You desire a luxurious and comfortable interior with advanced features.
- You need a powerful plug-in hybrid with impressive electric driving range.
- You prioritize a smooth and quiet ride for long-distance travel.

By: CarGurus + AI
At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.





































