2024 Ford Bronco vs 2023 Genesis GV80

We first got an idea of the GV80 in 2017 at the New York Auto Show when the company debuted a concept. Fast forward to 2021 when we saw the first production model and we knew it would be a hit. Over the past two years, our admiration has only grown. Available in Canada with Advanced or Prestige packages, the GV80 is a midsize luxury SUV with plenty of features, offering stellar value for those who recognize a good deal when they see it.

Verdict: With great styling inside and out, plus a healthy choice of potent powertrains, the Genesis GV80 is an attractive and capable option in the midsize luxury SUV segment. Its technology can require a bit of a learning curve, but there are few true faults with this vehicle.

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Verdict: Despite cooling demand and investigation into V6 engine problems and poor fuel economy ratings, there is plenty to love about the 2024 Ford Bronco.