Honda HR-V vs Kia EV9

Honda’s subcompact SUV gets a makeover inside and out. Previously based on the Fit, the new HR-V shares the global architecture that also underpins the Civic.

Honda continues to narrow trim options: There were once as many as five, but the Touring trim level got the axe after the 2022 model year. The three trims for 2023 are LX, Sport, and EX-L. We drove the top trim, EX-L, through a mountainous test course.

New styling plus the newly standard Honda Sensing suite of safety features put this latest HR-V back at the front of the pack it led when it debuted in 2016.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.