Ford Bronco vs Kia EV9

Unlike some SUVs that only look as though they were designed to excel in the dirt, the 2025 Ford Bronco delivers the goods. It’s more comfortable on streets and highways than the Jeep Wrangler, and offers buyers a wide range of variants.

Verdict: Consider carefully how you plan to use your car day-in and day-out before deciding to buy a new Bronco. While the 2025 Bronco is an extremely fun beast that’s a blast to play with on-road and off, it requires some serious compromises to use as a daily driver, and it's hardly a bargain.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.