2025 Lincoln Aviator vs 2025 Lexus GX

The 2025 Lincoln Aviator, built on a rear-wheel-drive platform shared with the Ford Explorer, showcased classic design proportions. Its blunt nose, short front overhang, and appealing dash-to-axle ratio contributed to its sports wagon-like appearance, though the 2025 styling updates were seen as less elegant. The interior exuded a classic architectural sensibility, focusing on traditional luxury rather than overwhelming technology. However, the remote keyless entry fob was criticized for its cheap feel, contrasting with the Aviator's otherwise plush interior. In Canada, the Aviator was available in Premiere and Reserve trims, with our test vehicle in Reserve trim featuring several option packages, bringing its price to $96,295.

The 2025 Lexus GX, redesigned for the 2024 model year, presented a striking new look reminiscent of classic Land Rover designs. Its boxy shape, LED headlights, and large grille gave it a brawny appearance, complemented by the Overtrail+ package's off-road enhancements. Inside, the GX maintained a clean and elegant design with quality switchgear and chic dashboard layout. The seats offered ample headroom and comfort, with heating, ventilation, and massaging functions. Visibility was excellent, aided by tall windows and elevated ride height, making the GX a standout in terms of both style and practicality.

The 2025 Lincoln Aviator was powered by a twin-turbocharged 3.0-litre V6 engine, delivering 400 horsepower and 415 lb-ft of torque through a 10-speed automatic transmission. It offered various driving modes, including Excite and Normal, with an optional adaptive air suspension for improved handling. Despite its power, the Aviator was not particularly thrilling to drive, focusing instead on comfort and composure. Fuel economy was rated at 11.9 L/100 km combined, though our tests showed 13.3 L/100 km. The Aviator provided clear sightlines and a quiet interior, though the ride quality suffered on rough roads due to its large wheels and tires.

The 2025 Lexus GX featured a twin-turbo 3.4-litre V6 engine, producing 349 horsepower and 479 lb-ft of torque, paired with a 10-speed automatic transmission and full-time 4WD. It accelerated from 0-100 km/h in about 6.5 seconds, a second faster than its predecessor. The GX's performance was robust, with ample power across the rev band, though the transmission occasionally lagged. Fuel economy was rated at 15.3 L/100 km city and 11.2 L/100 km highway, with our tests averaging 19.0 L/100 km. The GX excelled in off-road conditions, with its Overtrail+ package enhancing its capabilities, while maintaining good on-road manners.

The 2025 Lincoln Aviator offered luxurious comfort with its Perfect Position front seats, adjustable in 30 ways with heating, ventilation, and massage functions. Second-row captain's chairs were also comfortable, though the third-row seats were less accommodating for adults. Storage space was excellent, with a well-organized centre console and deep door pockets. Cargo capacity was generous, with 466 litres behind the third row, expanding to 2,149 litres with seats folded.

The 2025 Lexus GX provided ample interior space, with generous headroom and legroom in both rows. Cargo space was a highlight, with up to 2,563 litres available in the Overtrail packages. The GX's dimensions allowed for easy manoeuvrability, making it practical for urban environments. Its towing capacity of 4,111 kg added to its versatility, making it suitable for adventurous outings.

The 2025 Lincoln Aviator featured a 12.4-inch digital instrument cluster and a 13.2-inch touchscreen infotainment system with Lincoln Digital Experience, Google Built-in, and Alexa Built-in. However, voice recognition issues were noted, though wireless Apple CarPlay and Android Auto worked well. The 28-speaker Revel Ultima 3D sound system provided excellent audio quality, and the head-up display was praised for its clarity and functionality.

The 2025 Lexus GX boasted a 12.3-inch gauge cluster and a 14-inch infotainment touchscreen with smooth operation and intuitive design. Wireless Apple CarPlay, Android Auto, and Bluetooth were standard, with a Mark Levinson Premium Audio system available in higher trims. Six USB-C ports provided ample connectivity, and the deep armrest storage included cooling in certain packages.

The 2025 Lincoln Aviator came equipped with Lincoln Co-Pilot360 Drive 2.0, featuring advanced driver assistance systems like active blind-spot monitoring, intersection assist, and evasive steering assist. BlueCruise offered hands-free driving on approved highways. The Aviator received five-star ratings from NHTSA and Good ratings from IIHS, indicating strong safety performance.

The 2025 Lexus GX included Lexus Safety System+ 3.0, with adaptive cruise control, lane-centring assistance, and other driver-assist features. A 360-degree camera system enhanced visibility, especially off-road. While not yet rated by IIHS or NHTSA, the GX featured 10 airbags for occupant protection.