2024 Toyota Tundra vs 2024 Chevrolet Colorado

Toyota has been trying to crack the full-size pickup truck code for over 30 years. The company’s first try was the T100, followed by three generations of Tundras that got bigger and more capable with each redesign. The 2024 Tundra is a massive Texas-built truck, but it still can’t match the towing and payload capacities of the segment leader, and it bests only the Ram 1500 when it comes to towing a trailer. The Tundra also lacks the diversity of configurations you’ll find at the Chevy, Ford, and Ram stores.

Verdict: When you talk to longtime Tundra owners and recent converts, the common theme is reliability. We can’t tell you if the current third-generation Tundra is reliable after many years of service, but Toyotas are well-known for their dependability. So, if you like the 2024 Toyota Tundra and it can serve your needs, help it to pull up a chair to the big boy's truck table.

Midsize trucks are having a moment. Rugged, off-road-ready lifestyle pickups and SUVs are all currently in vogue. In the past few years, we’ve seen redesigns for the Ford Ranger, the Nissan Frontier, and, long-awaited, the Toyota Tacoma. General Motors has joined the party with a redesigned GMC Canyon and Chevrolet Colorado.

The popularity of smaller trucks has ebbed and flowed through the decades, but based on all of these redesigns, automakers are convinced that there are sales to be made. One way these trucks have evolved is by pivoting from downsized work vehicles offering weekend-warrior and lifestyle-off-roader versions, to focusing specifically on those weekend warrior and lifestyle shoppers.

Verdict: The Colorado has evolved from merely offering more content and upgraded versions to focusing on well-equipped, upgraded trims catering to recreation more than work.