Volkswagen Atlas Cross Sport vs Kia EV9

Volkswagen's efforts to grow its appeal in North America have developed over a long process of trial and error, but VW showed it finally understood this continent’s tastes when it launched the Atlas three-row crossover SUV. And because not everyone needs three rows, VW followed up the standard Atlas with the two-row Cross Sport for the 2020 model year. Both versions get a significant refresh for 2024.

The 2024 Volkswagen Atlas Cross Sport gets most of the same updates as its three-row sibling, including different styling, more standard features, and the discontinuation of its six-cylinder engine option in favour of a more powerful turbocharged four-cylinder engine. These changes are aimed at making the Cross Sport more competitive against other midsize crossovers like the Chevrolet Blazer and Honda Passport, the aged Ford Edge and Nissan Murano, and the more truck-like Jeep Grand Cherokee.

In Canada, the 2024 Atlas Cross Sport lineup includes Comfortline, Highline, and Execline trim levels. We drove the U.S. equivalent of the range-topping Execline for this review.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.