2024 BMW 7 Series vs 2023 Mazda MAZDA3

With the ubiquitous growth of the small SUV—including the Mazda3’s corporate cousin, the Mazda CX-30 subcompact crossover—the compact car segment might get overlooked when shopping for your next new car. But small cars can do many of the things that are asked of a small SUV—especially if that car is a hatchback. The 2023 Mazda3 is a stark reminder of just how great hatchbacks can be for everyday life.

Mazda’s approach with its vehicles has been simple, yet ambitious: to “deliver luxury-level performance and cabin quality without the luxury price,” according to the company. The Mazda3 is no different. It punches well above its weight and raises the bar for what a small car can be. The Mazda3 hatchback even offers SUV-like versatility thanks to added cargo space and a rear liftgate. But does the Mazda3 have the features and attributes that will have you reconsidering cars over crossovers?

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.