2023 Subaru WRX vs 2024 BMW 7 Series

Subaru's image is centred around rugged station wagons, outdoor activities, and cute dogs, but the automaker also has a sporty side—exemplified by the 2023 Subaru WRX.

The WRX first appeared in the 1990s as a homologation special for the World Rally Championship (WRC), which at the time required cars to be closely related to production models. Subaru viewed rallying as the perfect way to show off its all-wheel drive (AWD) vehicles so, after a trial with the Legacy midsize sedan, it launched the Impreza-based WRX with the goal of becoming more competitive. It worked: Subaru has won multiple rally championships and the WRX has endeared it to car enthusiasts.

Subaru didn't begin selling the WRX in North America until the 2002 model year, but it's remained a fixture of the automaker's lineup ever since, competing against other sporty compact cars like the Honda Civic Si, Hyundai Elantra N, Volkswagen Golf GTI and Jetta GLI, and other derivatives of those models.

The current, fourth-generation WRX was introduced for the 2022 model year, so there are no changes to report for 2023. The lineup in Canada includes base, Sport, and Sport-Tech trims. For this review, we drove the U.S. WRX GT trim, which is closest to Canada’s top Sport-Tech grade.

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.