2024 BMW 7 Series vs 2025 Toyota Prius

Redesigned for 2023, the 7 Series is BMW's full-size flagship sedan, arch-rival to the Mercedes-Benz S-Class, Audi A8, and newcomers like the Genesis G90. For 2024, BMW has added the plug-in hybrid (PHEV) 750e and lightly updated the infotainment system. Unfortunately, these additions don't change the 7 Series calculus. The 750e has a disjointed driving personality and quickly eats its electric charge. Despite the update, the car's digital systems remain frustratingly complex.

Verdict: The 2024 BMW 7 Series has lots to offer luxury buyers, including features like a rear-seat theatre and cashmere upholstery, plus performance and fuel efficiency that are often superior to most rivals, few of whom offer PHEV options. But the car's frustrating digital systems and controls undermine the experience.

Decades ago, few cars were anywhere near as fuel efficient as the Toyota Prius. Today, the 2025 Prius remains a fuel economy champion, but numerous alternatives are close. Some even offer more interior room at a lower price. That reality, coupled with the cramped interior, limited trunk space, and general weirdness of the Prius, means hybrid car buyers have options.

Verdict: The point of the 2025 Toyota Prius is fuel economy, but our test car averaged 6.0 litres per 100 kilometres, falling significantly short of the Natural Resources Canada estimate of 4.8 L/100 km in combined driving. That certainly isn’t superior to roomier hybrid cars from Honda, Hyundai, or from within Toyota’s own lineup.