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2023 Kia Sportage vs 2023 Jeep Wrangler

2023 Kia Sportage
2023 Kia Sportage
$26,290MSRP
Overview
Overview
OverviewShop Now
2023 Jeep Wrangler
2023 Jeep Wrangler
$31,195MSRP
Overview
Overview
OverviewShop Now
2023 Kia Sportage
$26,290MSRP
Overview
Overview
OverviewShop Now
2023 Jeep Wrangler
$31,195MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$26,290

MSRP

$31,195

Listings

384

Listings

313

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.2 out of 10

Expert reviews

7.8 out of 10

Pros

  • Stylish design

  • Spacious

  • Impressive technology

Cons

  • Fairly pedestrian performance

Pros

  • Outstanding off-road capability

  • Multiple powertrain options

Cons

  • Limited storage space

  • Unimpressive on-road performance

2023 Kia Sportage Reviews Summary

At this point, Kia’s story is less one of an ugly duckling turning into a beautiful swan, and more one of an underappreciated boxer who begins raining haymakers as soon as they’re put into the ring. After impressive debuts by the big Telluride and the just-right Sorento, the smaller 2023 Kia Sportage compact SUV proves that the once-unloved Korean automaker can make a compelling car for every shopper. Compact-crossover shoppers whose default choices have always been Toyota, Honda, and Nissan can now add Kia to their list of worthy brands.

2023 Jeep Wrangler Reviews Summary

The Jeep Wrangler’s roots go all the way back to World War II and the Willys-Overland company. Fast-forward some 60 years or so and we have the iconic Jeep Wrangler JL, one of the last body-on-frame SUVs left for folks who prioritize off-road capability over creature comforts.

Every Wrangler comes with solid front and rear axles and a five-link suspension system. However, some popular trim levels, like the Wrangler Sport, Wrangler Willys Sport, and Wrangler Sahara, don’t get locking differentials or meaty tires, so choose your Wrangler carefully.

No video found

Popular Features & Specs

Engine

2.5L 187 hp I4

Engine

3.6L 285 hp V6

Drive Train

FWD

Drive Train

4X4

Seating Capacity

5

Seating Capacity

4

Horsepower

187 hp @ 6100 rpm

Horsepower

285 hp @ 6400 rpm

MPG City

25

MPG City

17

MPG Highway

32

MPG Highway

25
2023 Kia Sportage
2023 Kia Sportage
$26,290MSRP
Overview
Overview
OverviewShop Now
2023 Jeep Wrangler
2023 Jeep Wrangler
$31,195MSRP
Overview
Overview
OverviewShop Now
2023 Kia Sportage
$26,290MSRP
Overview
Overview
OverviewShop Now
2023 Jeep Wrangler
$31,195MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$26,290
$31,195
Listings

Ratings & Reviews

User reviews

4.7

5.0

Expert reviews

7.2 out of 10

Read full review

7.8 out of 10

Read full review
Pros & cons

Pros

  • Stylish design

  • Spacious

  • Impressive technology

Cons

  • Fairly pedestrian performance

Pros

  • Outstanding off-road capability

  • Multiple powertrain options

Cons

  • Limited storage space

  • Unimpressive on-road performance

Summary
At this point, Kia’s story is less one of an ugly duckling turning into a beautiful swan, and more one of an underappreciated boxer who begins raining haymakers as soon as they’re put into the ring. After impressive debuts by the big Telluride and the just-right Sorento, the smaller 2023 Kia Sportage compact SUV proves that the once-unloved Korean automaker can make a compelling car for every shopper. Compact-crossover shoppers whose default choices have always been Toyota, Honda, and Nissan can now add Kia to their list of worthy brands.

The Jeep Wrangler’s roots go all the way back to World War II and the Willys-Overland company. Fast-forward some 60 years or so and we have the iconic Jeep Wrangler JL, one of the last body-on-frame SUVs left for folks who prioritize off-road capability over creature comforts.

Every Wrangler comes with solid front and rear axles and a five-link suspension system. However, some popular trim levels, like the Wrangler Sport, Wrangler Willys Sport, and Wrangler Sahara, don’t get locking differentials or meaty tires, so choose your Wrangler carefully.

Video
No video found

Popular Features & Specs

Engine
2.5L 187 hp I4
3.6L 285 hp V6
Drive Train
FWD
4X4
Seating Capacity
5
4
Horsepower
187 hp @ 6100 rpm
285 hp @ 6400 rpm
MPG City
25
17
MPG Highway
32
25
Look and feel

2023 Kia Sportage

8/10

2023 Jeep Wrangler

9/10

The 2023 Kia Sportage arrived with a completely redesigned look that was both exciting and exotic, reminiscent of French automaker designs. Its styling was a departure from previous generations, featuring bright boomerang-shaped daytime running lights and a distinctive grille that caught the eye. The texture metal trim on the D Pillar added a touch of class to this compact crossover. Inside, Kia opted for synthetic leather upholstery, which, while durable and animal-friendly, didn't quite match the feel of genuine leather. The driver’s seat offered excellent visibility, and the dash was dominated by an impressive display in higher trims. However, some interior elements, like the hard plastic plate near the door handle, were less comfortable.

The 2023 Jeep Wrangler maintained its rugged, no-nonsense design with its boxy shape and iconic seven-slot grille. Available in two-door and four-door models, the Wrangler allowed for a customizable open-air experience with removable doors and a fold-down windshield. The tailgate swung out, and the rear glass lifted for easy cargo access. The Wrangler's interior was practical, with easy-to-clean materials and a body-coloured dash. However, storage space was limited, and the rear seat was a tight fit for three passengers. The Wrangler offered various top options, including a power soft top for quick open-air access.

Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Picture of 2023 Kia Sportage
Performance

2023 Kia Sportage

6/10

2023 Jeep Wrangler

9/10

The 2023 Kia Sportage featured a 2.5-litre inline four-cylinder engine producing 187 horsepower and 178 pound-feet of torque. This engine was paired with an eight-speed automatic transmission and offered front-wheel drive on the LX trim, with all-wheel drive available on higher trims. While the engine provided slightly better fuel economy than its predecessor, it lacked the punch of the previous turbocharged option. The Sportage's off-road capabilities were adequate for typical crossover buyers, with 21 centimetres of ground clearance on AWD models.

The 2023 Jeep Wrangler offered a range of engine options, including a standard Pentastar V6 with 285 horsepower and 260 pound-feet of torque, and a 2.0-litre turbocharged four-cylinder with 270 horsepower and 295 pound-feet of torque. For those seeking more power, the Wrangler Rubicon 392 featured a 6.4-litre V8 engine with 470 horsepower and torque. The Wrangler's off-road prowess was unmatched, with solid axles, optional differential lockers, and various transfer cases. However, the 392 model's brakes and steering were less refined for on-road performance.

Form and function

2023 Kia Sportage

7/10

2023 Jeep Wrangler

8/10

The 2023 Kia Sportage offered increased interior space compared to its predecessor, with 1,050 mm of rear-seat legroom and 966 mm of rear headroom. The trunk provided 1,121 litres of cargo space, expandable to 2,098 litres with the rear seats folded. The Sportage's front seats featured decent storage options, but the touch-sensitive HVAC controls were frustrating to use while driving.

The 2023 Jeep Wrangler's front seats were comfortable, but the rear seat was a tight fit for three passengers. Storage for small items was limited, with a flat dash and small glove box and centre console. The Wrangler's cargo space was 2,050 litres with the rear seats folded. The Wrangler offered various top options for open-air driving, including a power soft top that could be operated while driving.

Technology

2023 Kia Sportage

8/10

2023 Jeep Wrangler

8/10

The 2023 Kia Sportage featured a 12.3-inch touchscreen infotainment system on higher trims, paired with a digital instrument cluster on the X-Line Limited. However, Android Auto and Apple CarPlay were wired on the top interface, and the icons on the screen were difficult to distinguish. Bluetooth, keyless entry, and a wireless charger were standard on higher trims, with a Harman Kardon audio system on the X-Line Limited.

The 2023 Jeep Wrangler came with a 7-inch touchscreen running the Uconnect infotainment system, with an optional 8.4-inch screen. The system was initially complex but intuitive once familiar. The Wrangler included off-road pages with useful information and standard Bluetooth, Apple CarPlay, and Android Auto connectivity. The Wrangler's tech was practical, with a forward-facing camera and auxiliary switches for aftermarket accessories.

Safety

2023 Kia Sportage

7/10

2023 Jeep Wrangler

6/10

The 2023 Kia Sportage offered a comprehensive suite of collision-avoidance tech and advanced driver assistance systems as standard, including automatic emergency braking and lane-keeping assist. Higher trims added features like blind-spot monitoring and adaptive cruise control. The X-Line Limited trim included advanced safety features like a blind-view monitor and highway driving assist. However, the Sportage had not yet been crash-tested by major safety organizations.

The 2023 Jeep Wrangler's standard safety features were limited to a rearview camera, electronic roll mitigation, and stability control. Advanced safety features like blind-spot monitoring and adaptive cruise control were only standard on top trims or available as options. The Wrangler received mixed safety ratings from the IIHS and NHTSA, with some trims receiving poor headlight ratings.

Cost Effectiveness

2023 Kia Sportage

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2023 Jeep Wrangler

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N/A

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Kia Sportage was 7.2 out of 10, while the 2023 Jeep Wrangler scored 7.8 out of 10. Based on these ratings, the Jeep Wrangler is the recommended choice for those seeking a vehicle with superior off-road capabilities and a higher overall rating.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Kia Sportage was 7.2 out of 10, while the 2023 Jeep Wrangler scored 7.8 out of 10. Based on these ratings, the Jeep Wrangler is the recommended choice for those seeking a vehicle with superior off-road capabilities and a higher overall rating.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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