2024 Ford Mustang Mach-E vs 2023 Genesis GV70

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.

In terms of buzz, Ford's sporty all-electric crossover has come a long way since it first sparked outrage for appropriating the famous Mustang name. It seems most have accepted or resigned themselves to an electric Mustang, and the conversation these days seems to be all about how much owners love it — and how much Ford continues to improve it. It got Ford's BlueCruise hands-free highway driving technology for 2023. For 2024, Ford raises the bar with a new Rally trim while also giving the rest of the lineup some key upgrades.

Verdict: Thanks to Ford's continued attention, the Mustang Mach-E is a better value proposition than ever. Best of all, the automaker has plans to look after owners of 2023 and older models as well.