2024 Ford Bronco vs 2023 Genesis GV70

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Verdict: Despite cooling demand and investigation into V6 engine problems and poor fuel economy ratings, there is plenty to love about the 2024 Ford Bronco.