Mazda CX-50 vs Kia EV9

The 2025 Mazda CX-50 is one of two compact SUVs in the automaker's portfolio, sitting below the bigger Mazda CX-90 and Mazda CX-70 and above the CX-30 subcompact crossover in the automaker’s lineup. It joined the existing Mazda CX-5 in 2023 rather than replacing it, which was an odd decision considering their similarities. Nevertheless, just like the Mazda3 sedan and hatchback and the MX-5 sports car, they're the fun yet refined choice in the class. The 2025 Mazda CX-50's new hybrid powertrain adds fuel efficiency to the mix, giving it an edge over its CX-5 sibling.

Verdict: The 2025 Mazda CX-50 Hybrid brings a potent yet efficient powertrain to an already sporty SUV. Combined with attractive styling and a near-luxury interior, it would be hard to beat if it weren't for its limited passenger and cargo spa

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.