Lincoln Aviator vs Hyundai Ioniq 9

In the midsize three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet starting in 2025, this Lincoln simultaneously contains some of the most advanced technology in its segment. Fresh styling and new thematic packages are also available. However, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.