Subaru Ascent vs Hyundai Ioniq 9

The Subaru faithful wanted a replacement for the discontinued three-row Tribeca midsize SUV, and the Ascent answered the call when it went on sale in 2019. In 2023, for its fifth model year, the Ascent got a light refresh with revised styling, updated technology, and a new trim level with plenty of equipment and a trendy blacked-out look. Now, the 2024 Subaru Ascent continues with almost no changes, while several competitors in the segment receive significant updates.

Verdict: Can the 2024 Subaru Ascent fend off refreshed rivals in the midsize three-row SUV segment? The Ascent has plenty going for it, from standard all-wheel drive and substantial ground clearance to affordable prices and impressive safety ratings. But it comes across as a little quirky among mainstream choices, which could work in or against its favour.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.