Jeep Grand Wagoneer vs Genesis GV70

Given the brand’s war-fighting origins, the idea of a luxury Jeep seems a bit oxymoronic. But premium SUVs that combine off-road capability with comfort and opulence are fairly common these days, and Jeep wants in on the action.

Resurrecting a name that dates back to 1984, the 2022 Jeep Grand Wagoneer is the automaker’s answer to the Cadillac Escalade, Infiniti QX80, and Lincoln Navigator. Like these rivals, the Wagoneer is a body-on-frame full-size SUV based on a more mainstream model. In this case, that’s the 2022 Wagoneer, which is also new for this model year (and is covered in a separate review).

Jeep considers the Grand Wagoneer and Wagoneer to be components of a new sub-brand, sitting atop the rest of its lineup. In addition to the Wagoneer name and a basic platform, both models share exterior and interior styling and many tech features. So there’s less to differentiate a Grand Wagoneer from a Wagoneer than, say, a Lincoln Navigator from a Ford Expedition. The relationship might be more like that of the GMC Yukon to the Chevrolet Tahoe.

To see if the Grand Wagoneer justifies its “grand” nomenclature, we drove it back to back with a standard Wagoneer, navigating city streets and off-road trails. The Grand Wagoneer launches in Series I, Series II, Series III, and Obsidian trim levels. Our test vehicle was the midlevel Series II version.

The definition of luxury has changed. No matter where you look in the various premium vehicle segments, there are entrants that you may not have seen decades ago. From performance SUVs to subcompact crossovers, there are new takes on upscale vehicles. But just as crucially is the entrance of new players. In 2015, the Genesis brand was officially spun off from Hyundai. And with the brand’s expansion into various segments, a compact SUV like the 2023 Genesis GV70 was a must. Competitors include the Audi Q5, BMW X3, Mercedes-Benz GLC, Acura RDX, Porsche Macan, and others.

The GV70 was introduced for the 2022 model year and for 2023, an all-electric model joins the lineup. We evaluated the GV70 on the whole, but with a special focus on how effective the 2023 Genesis GV70 Electrified is for the Korean automaker as an EV and as a compact luxury crossover.