Genesis GV80 vs Hyundai Ioniq 9

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colours and some sumptuous interior materials. We’ll see a sporty GV80 Coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.

Although the 2026 Hyundai Ioniq 9 isn’t the first three-row electric SUV through the door, it may be the best choice for most shoppers. With a starting price of $59,999 before fees and qualifying for EV rebates where they still exist, it’s much more affordable than a Tesla Model X or a Rivian R1S. And its standard 110.3-kWh battery pack provides a long range compared to a base-model Kia EV9.

Verdict: The Hyundai Ioniq 9 isn’t a perfect vehicle, but it offers terrific passenger space, good tech, and family-friendly features. Shoppers may find its design polarizing — you could easily say the same about the Hyundai Ioniq 5 or the Ioniq 6 — but families interested in electric vehicles will do well to test drive this new option.