BMW X3 vs Kia EV9

With alluring proportions, unusual design, and impressive technology, the 2025 X3 seems like a bargain at its sticker price. However, this BMW is not about traditional luxury, so set those expectations aside. Instead, it is a study in minimalism, with simple forms, reductive controls, and Germanic austerity. Nevertheless, its comfort, technology, and driving dynamics make the X3 rewarding, and BMW provides plenty of options to tailor the X3 to your preferences.

Verdict: We had some unexpected trouble with BMW’s latest infotainment system, the Steering Assistant technology proved aggravating in certain situations, and our test vehicle’s 21-inch wheels and M Sport suspension tuning produced a firm, jiggly ride on imperfect road surfaces. However, despite these complaints, the redesigned 2025 BMW X3 impresses.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.