2024 Ford Bronco vs 2024 Genesis GV80

Genesis introduced the GV80 in 2021, and the crossover SUV is getting a minor refresh in 2025. Still, the 2024 GV80 remains a good choice unless you want to wait for the fancier styling, more high-tech interior, or new supercharged GV80 Coupe coming next year. Otherwise, today’s GV80 is pretty much the same as tomorrow’s GV80, and in some respects, it is the more elegant and traditional choice.

Verdict: Based on our evaluation of the 2024 Genesis GV80, seat comfort is not what it should be. Also, to use Apple CarPlay or Android Auto, you need a USB cable. This Genesis is thirsty, too. But otherwise, we have few complaints about this stylish, safe, and mostly rewarding midsize luxury SUV.

Ford reintroduced the Bronco for the 2021 model year, and it’s been an exciting run ever since. Initial demand far outstripped supply, but Ford went ahead and added the more-capable Everglades and Raptor versions to the 2022 Bronco lineup. Heritage-inspired variants followed them up for 2023. Now, the 2024 Bronco adds a standard 12-inch Sync 4 infotainment system, a more rugged front bumper on the Bronco Badlands, and two new colours for the Bronco Raptor.

Verdict: Despite cooling demand and investigation into V6 engine problems and poor fuel economy ratings, there is plenty to love about the 2024 Ford Bronco.