2024 Chevrolet Colorado vs 2024 Ford F-150

For 2024, this full-size truck under Canada’s best-selling nameplate gets a few tweaks both inside and out. The performance upgrades are most noticeable on the off-road-specific models, Tremor and Raptor R, but Ford’s hands-free driving assist Blue Cruise gets an update as well.

Verdict: The 2024 Ford F-150 gets even better with a few thoughtful improvements like a multi-functional tailgate, standard 12-inch touchscreen, and more available interior technology. Blue Cruise is also updated, making the F-150 the truck to beat in the segment.

Midsize trucks are having a moment. Rugged, off-road-ready lifestyle pickups and SUVs are all currently in vogue. In the past few years, we’ve seen redesigns for the Ford Ranger, the Nissan Frontier, and, long-awaited, the Toyota Tacoma. General Motors has joined the party with a redesigned GMC Canyon and Chevrolet Colorado.

The popularity of smaller trucks has ebbed and flowed through the decades, but based on all of these redesigns, automakers are convinced that there are sales to be made. One way these trucks have evolved is by pivoting from downsized work vehicles offering weekend-warrior and lifestyle-off-roader versions, to focusing specifically on those weekend warrior and lifestyle shoppers.

Verdict: The Colorado has evolved from merely offering more content and upgraded versions to focusing on well-equipped, upgraded trims catering to recreation more than work.