2023 Genesis GV80 vs 2024 Volvo XC90

We first got an idea of the GV80 in 2017 at the New York Auto Show when the company debuted a concept. Fast forward to 2021 when we saw the first production model and we knew it would be a hit. Over the past two years, our admiration has only grown. Available in Canada with Advanced or Prestige packages, the GV80 is a midsize luxury SUV with plenty of features, offering stellar value for those who recognize a good deal when they see it.

Verdict: With great styling inside and out, plus a healthy choice of potent powertrains, the Genesis GV80 is an attractive and capable option in the midsize luxury SUV segment. Its technology can require a bit of a learning curve, but there are few true faults with this vehicle.

When the current-generation XC90 went on sale nearly a decade ago, it marked the Swedish automaker’s pivot from its boxy and boring past to a future defined by design, quality, and technology. Volvo used the XC90’s blueprint throughout its lineup of cars, SUVs, and wagons, building a bridge to its electrified future. Has it overstayed its welcome? Perhaps, and it carries over this year without changes. But having spent a week driving the 2024 XC90 Recharge T8 plug-in hybrid, it remains an appealing choice in the luxury SUV segment.

Verdict: Beautifully styled, inside and out, and offering a range of powertrains that includes a plug-in hybrid variant, the 2024 Volvo XC90 stands out in its field. However, it commands a steep price tag, and its safety tech isn’t as innovative as what you’ll find in some rival SUVs.