2024 Kia EV9 vs 2023 Genesis GV80

We first got an idea of the GV80 in 2017 at the New York Auto Show when the company debuted a concept. Fast forward to 2021 when we saw the first production model and we knew it would be a hit. Over the past two years, our admiration has only grown. Available in Canada with Advanced or Prestige packages, the GV80 is a midsize luxury SUV with plenty of features, offering stellar value for those who recognize a good deal when they see it.

Verdict: With great styling inside and out, plus a healthy choice of potent powertrains, the Genesis GV80 is an attractive and capable option in the midsize luxury SUV segment. Its technology can require a bit of a learning curve, but there are few true faults with this vehicle.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.