2024 Kia EV9 vs 2025 Mercedes-Benz GLE

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

G-Wagens aside, the now-discontinued M-Class is what cemented Mercedes-Benz’s place in the SUV jungle. The descendant of that pioneering model is the 2025 Mercedes-Benz GLE, which continues as the automaker’s entry into a midsize luxury SUV segment populated by the Acura MDX, Audi Q7, BMW X5, Genesis GV80, and Lexus RX. Mercedes also sells a GLE Coupe that competes with the BMW X6. A new GLE 450 4Matic Coupe is available for 2025.

Verdict: The GLE is a solid luxury SUV for families, but its competition is equally good.