2024 Kia EV9 vs 2025 Audi Q6 e-tron

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.

The 2025 Audi Q6 e-tron is a new addition to the German luxury brand’s electric vehicle and SUV lineups. It’s a two-row, five-seat midsize model that slots between the Audi Q4 e-tron and Audi Q8 e-tron SUVs, giving Audi a more direct rival to the Acura ZDX, Cadillac Lyriq, and Mercedes-Benz EQE SUV. It also dabbles in Tesla Model Y and Porsche Macan EV territory.

Verdict: Compared to its rivals, the Q6 e-tron is a better choice for buyers who want an EV that still feels like a normal SUV.